Cointreau

MullenLowe partnered with Cointreau, the premium french orange liqueur, to create a campaign that brought to life a new positioning, "Never just a party, always a soirée". Throughout the year, we collaborated with artists in New York City, Los Angeles, Dallas and Miami to host Cointreau soirées and put their own touch on entertaining with delicious cocktails.

In addition to creating and executing The Art of La Soirée campaign, my partner and I worked holistically on the brand from the site redesign to social content.