In a saturated airline rewards market, JetBlue wanted to develop the first-ever campaign solely for its TrueBlue program. But how do you stand out when basically all loyalty programs offer the same benefits?
Our solve: TrueBlue is the only program made for people, not airlines. To communicate this, we highlighted little truths all people know to be true.
To promote JetBlue's seasonal non-stop route between Palm Springs and JFK, we created fun OOH and digital placements throughout the city that enticed New Yorkers to discover the timeless and trendy destination.