Shameless

To build excitement and buzz around the third season of Shameless, Campfire created The Shameless Awards. In light of the show, we aimed to highlight and create conversation around people's shameless behavior. Through the microsite, users were invited to pick awards based on shameless behavior and send them out to friends via social media, or own up to their own shameless behavior. Nominees had a chance at winning $500 and a feature on the site.